After concentrating on the visual language, I looked at the web structure. Because there are so many different ways you can design a website, there are a lot of different ways websites are used.
We’re trying to go for informative in the first place, fancy and interesting and artsy and cool in the second. It must be useable. There are a lot of very interesting websites that are fun to look around a bit but when you’re looking for what you need, it seems to be the only thing you can’t find. That’s not what we want.
I drew up some visual structures and settled on a layered UI. It’s not something I can do. Not yet anyway… But I know it’s possible.
The idea is to have a sober design but instead of linking to pages, some links will open in their own frames on top of what you already have in your loaded window.
That structure reflects our target audience. They like to tinker with things, do-it-themselves, like originality, enjoy combining different hard– and softwares to do things that haven’t previously been thought about. They like to search around for the right answers for them.
Of course, this structure isn’t anything groundbreaking or new (I’m not a developer), but by layering things it could give the users a sense of working with something that’s a bit more dynamic than ‘single–layered’ websites.