My wall up until now. Monday we have our presentations.

My wall up until now. Monday we have our presentations.

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At the top, Bauhuis’ final logo. I wanted something that looked strong, like it can stand on its own. It also had to fit in the georganimetry idea.In the first sketches, it looked flat. I didn’t think it looked bad. But when I was drawing it over on the computer I saw that an extra dimension could be added by prolonging the top line of the bottom bulge of the B. By making it go ‘behind’ the top bulges lines it turned the logo into a construction instead of being flat. Awesome! (:

At the top, Bauhuis’ final logo. I wanted something that looked strong, like it can stand on its own. It also had to fit in the georganimetry idea.
In the first sketches, it looked flat. I didn’t think it looked bad. But when I was drawing it over on the computer I saw that an extra dimension could be added by prolonging the top line of the bottom bulge of the B. By making it go ‘behind’ the top bulges lines it turned the logo into a construction instead of being flat. Awesome! (:

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A few details of the poster.

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The evolution of the poster. I used the structure of the Specimens Of Mixed Tints image I had made earlier.

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After finding some great images I started sketching to see what I could make of them.

Before finding these images, I was planning on making a website for the brand book. But now, I felt that the mix of old images and new tech would maybe clash. Taking note of the little time I had left, I didn’t want to have to try to make something completely new without any idea of how it would look before making it.
I thought I’d want to make a book and make it look like an old biology manual that explains the ‘georanimetry’ of Bauhuis. But I had just one week left… Maybe (big maybe..) I’d be able to put it together in that time, but I’d have to decide on the content and layout and then actually make the book. In one week, that probably wouldn’t have worked.
So I decided to make a poster. Instead of making a ‘traditional’ brand book with the standard stuff like typography, logo, images, color etc. I would try to fit it all in a poster to mostly give a good ‘feel’ of the company.

I wanted to make something that’s somewhere in between a traditional brand book with the different elements that build on the identity and a brand book that focuses on the feeling of the company (e.g. skittles).

The poster should get all of the elements and put them together to create unity, instead of having separate elements.
By doing that, it doesn’t focus on the difference between different elements but brings them together to give an idea of how the company feels.
Having something physical still has a kind of intrinsic value over a digital file or website. We (think we) understand how something is made when we feel it in our hands. When something is behind a screen, made from code, there’s an instant distance that is difficult to remove. By making a print poster, the product is ‘there’ in front of you. It has a feeling of permanence and worth.

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Looking for images to work with on my new identity concept, I came across this website where they have a ton of great images of cells, anatomy stuff, geology, geometry etc. that are out of copyright. It’s a true treasure chest of great imagery.

I downloaded a ton of the images to see what I could do with them. At first, I just played around with them instead of working with them for the assignment. That made me feel a bit guilty at first, but it led to good stuff.

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Positief dat het roer om is gegooid

zelfreflectie goed

kennis in ontwikkeling

———

idee niet overtuigend gevisualiseerd

om van cliché naar concept te komen duurt te lang

hoe weet je dat het (concept) werkt? niet. aanname. test.

handboek traditioneel (envelop, briefpapier, etc) terwijl je naar een futuristische identiteit werkt
denk goed over na hoe je je identiteit benadert. is het traditioneel, of duurzaam en futuristisch, of een combinatie, of geen een…

5 Kennis
5 Techniek
7 Proces
4 Product
6 Presentatie

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The top images are from during the preview. The work that was done before our week off is on the left, and the work from during the week off on the right.

The way I presented was to not highlight previous work but to talk about what was new and what I was planning on doing in the coming 2 weeks. That really helped to keep the story on topic and clear instead of talking about past choices too much.

I realised that I had focused too much on the imagery instead of on the concept, where imagery logically flows out of anyways when the concept is well formed…
Secondly, I had drawn an incredibly tiny amount. Especially compared to the previous period. Drawing is really a great way to just push through to come up with associations, ideas and sketches, as I had discovered in P6. Drawing is fast, imperfect idea-forming. Instead of slow, ‘finished’(-looking) and end-product driven work on the computer.
Also, going from drawing to computer work is so much easier than the other way around.
I thought about the previous periods and realised that none of the good concepts I had come up with were created behind the computer. It’s always from writing, drawing and talking to others.

That all lead to an idea I hope I’ll be able to hold on to: Just Fucking Draw!

Thinking back, I can break every project I’ve done down to 2 key components. Two key factors that I combine to create a concept.
p3 = improvement & sleep
p4 = publication & Hector
p5 = bike route & fun
p6 = Art of Travel & Hector
And now p7 = organic & geometric

I’m not sure if it’s because it’s in hindsight (probably partially), but maybe I can try to do that at the start next time. Think of the following questions:
What’s the assignment?
For whom am I making something?
What would they like? (if I know it)
What would I like?
Out of those questions I can take two core aspects and see what I can do with those…

But that’s for next time.

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Some quick sketches of the new georganimetric design following the revamp.

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I was kind of lost. Searching for what images I’d use on the background of the other pages of the website. I wanted something that fitted the overall feel I was aiming for, but that didn’t distract from the content.

The result was a complete shift of the whole project.
Scary but good at the same time.

After a talk about it with Jemma and she said that Bauhuis was building and being eco-friendly at the same time. They are basically trying to be geometric and organic at the same time. Combine that insight with the ‘new day new me’ image I made some time ago that popped up as my desktop background (perfect timing) and a new concept was born.

Inspired by the adamas font and splice, I now want to combine the geometrical aspect of building houses with the organic aspect of being eco-friendly.

What I am afraid of is that I won’t be able to do everything I want to in the coming 2 weeks, that are already super busy. Also, I’ve just come up with the concept and other things will pop up, get in the way, want to be made, etc, etc. But I guess I just have to take the bull by the horns, go for it and do the best I can.

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